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Propaganda in Politics

Bandwagon: A bandwagon is a technique used to persuade one person in to doing what you want through conformation towards society.

            http://www.livingroomcandidate.org/commercials/1952/ike-for-president

This commercial depicts a whole community together chanting “[they] like Ike, everybody likes Ike”. It is using Bandwagon in an attempt to make others agree and “Like Ike.”

Scapegoating: Assigning blame to another party in order to distract others from your flaw.

            http://www.livingroomcandidate.org/commercials/2012/failing-american-workers

This commercial uses China increasing manufacturing by 25% and the lost jobs of thousands of Americans as a scapegoat against Obama . It pushes the blame towards Obama and his poor decisions to show that he is not a valid candidate for the future.

Lesser of two evils: Using two examples of problems or even solutions and showing the lesser of the evil as the better opinion rather than trying to fulfill the problem.

            http://www.livingroomcandidate.org/commercials/1968/the-first-civil-right

This commercial shows many graphic images and talks about how bad the previous presidencies were. They Talk about how they’re going to make the Country better than it was and that things won’t be so bad. They focus on working towards peace as a main topic  which isn’t quite so bad as war.

Down with the kids: To associate with children in an attempt to appear as a “common man” and relatable.

            http://www.livingroomcandidate.org/commercials/1976/biography
This video starts with describing Ford by saying “he was an eagle scout, he was an honors student, he was the most valuable player of Michigan.” It shows how he relates to the rest of Americans and was once a kid too. It then goes into what capabilities he has.

Assertion:  Stating something but in a way conveying dominance in order to get your point across.

            http://www.livingroomcandidate.org/commercials/1988/counterpunch

Dukakis in this video is campaigning against Bush. He talks about the ads of Bush saying “I’m sick of  all the negative ads, never seen anything like it in 25 years” in an assertive voice. He also uses a phrase to attack Bush saying “Do we have a president who fights for the privileged few, or do we have a president who fights for you?”

Transfer: Transferring the meaning of a symbol or phrase in order to portray the original as positive or negative.

            http://www.livingroomcandidate.org/commercials/2012/hes-got-it-right

This is an ad with Bill Clinton supporting Barrack Obama’s views. He talks about his views as well as Obama’s and how he supports the decisions of Obama. He uses his previous accomplishments to vouch for Obama.

Omission: A failure to do something, especially something that one has a moral or legal obligation to do.

http://www.livingroomcandidate.org/commercials/2012/find-a-way
This Video is for the Romney campaign and it talks about how Romney was able to live up to the promises he made while Obama wasn’t able to do the same. It says Obama admitted to not being able to change Washington and couldn’t live up to his promises.

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